Monday, October 16, 2006

How GoogTube Merger Will Change Online Media and Marketing
By Abbey Klaassen and Gavin O'Malley

NEW YORK (AdAge.com) -- What does Google's $1.65 billion acquisition of YouTube really mean for the future of online video-related media and marketing? That question has been ricocheting around boardrooms, business offices and bar stools throughout the industry since the merger was announced last week. Ad Age asked five highly respected authorities for their take on the landmark deal and its implications for the world of digital advertising. Read or listen to their answers below.

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