Web 2.0 and online consumers affect journalism yet again….Crowdsourcing tests yield mixed results, PR Week

“But the masses of the Internet, always eager to improve or destroy a well-established practice, have deemed "crowdsourcing" the journalism technique of the future. The wisdom of crowds, the theory goes, will allow large numbers of disparate people working on different parts of various assignments to come together in a quasi-journalistic fashion to produce material that is richer and more varied than what the mainstream media can turn out.”