YouTube Grows Up -- But What Does It Mean?Bob Garfield Explores The Implications of the Video Sharing Revolution
By Bob Garfield

Global Marketing Report: Top 100 Marketers' Media SpendAlso Download 53-Page Global Marketers .pdf
By R. Craig Endicott

176 Newspapers to Form a Partnership With Yahoo By MIGUEL HELFT and STEVE LOHR
Published: November 20, 2006

Ahh, I love this time of year, so many new products, market competition, holiday gifts, etc. so much going on!

Burger King-Branded Foods Heading To Supermarkets
Thursday, Nov 16, 2006 5:00 AM ET

Brand Ambassadors--And Their Blogs--In Big Demand
by Nina M. Lentini, Thursday, Nov 16, 2006 5:00 AM ET

Teen Stores Post Record Sales, Rosy Predictions
by Sarah Mahoney, Thursday, Nov 16, 2006 5:00 AM ET

HBO, AOL Join Forces For New Humor Site
by Wendy Davis, Thursday, Nov 16, 2006 6:00 AM ET

To Combat Rivals Microsoft and Yahoo, AOL Revamps its Instant Messaging with No-Hassle, No-Frills Communication Model
by David Whitman

I walked into an Office Depot yesterday while I was waiting for the next showing of Borat to start and saw Zune for sale. If I hadn't been really bored and walking around the entire store, I would've never seen it. They had it on the bottom shelf all the way on the far right side of the store, and they had little to no, and totally not memorable, advertising/display. My bf picked it up because it reminded him of an iPod. I'm not sure on Zune's marketing strategy. But if they're trying to become a major threat to iPod, I think the last place you'd want to sell it is at Office Depot!! Sorry Office Depot, you do a wonderful job of providing office supplies, but that's just it, which young and trendy "socially" focused consumer goes to Office Depot to buy something other than office supplies (and I'm not even sure if they do that). That's one of the things that appealed about the iPod, you knew it was "special" because you couldn't buy it at your mass retailer (well when it first launched anyway). It wasn't mainstream, it was cool, you'd see a few people on the subway wearing it and it made you curious because you couldn't find it everywhere. I guess the Zune executives figure that because iPods are everywhere they need to take a mass market approach, but I think that something that's promoting social networks and "sharing" should take a look at consumer research and find something more fitting for its target audience.

Teen Study: Seventeen Tops Affluence List
by Lucia Moses

Blogs becoming force in advertising
Fri Nov 10, 2006 7:27pm ET

Two Bloggers Set Up a Web Site To Go Head to Head
By GARY SHAPIRO

A Way Cool Strategy:Toyota's Scion Plans To Sell Fewer Cars
By GINA CHON
November 10, 2006; Page B1

Starbucks' Holiday Viral Effort Doubles as Social Experiment
'Cheer Pass' Tracking Device Looks to Spread Good Deeds and Coffee Message
By Kate MacArthur

Microsoft's Zune Takes 'Social' Tack Against iPod
New Music Player to Focus on Sharing, Paint Apple Device as Gear for Loners
By Beth Synder Bulik and Alice Z. Cuneo

If they market this right and make sure it gets into the right hands, (i.e. the people who can spread viral marketing messages) it could really threat iPod's market share....Worth watching!

WOMMA Issues Blogging Guidelines For Marketers
by Tom Siebert, Friday, Nov 3, 2006 6:00 AM ET

Seriously inspiring!!

America's Best Young Entrepreneurs
Check out 25 smart new businesses from some of the brightest entrepreneurs in the U.S. aged 25 and under
By Jeffrey Gangemi and Douglas MacMillan