So, we just found out that one of the local papers here in South Florida, the Sun-Sentinel has made some pretty major changes to it's business section and other columns. No surprise, huh? This just reiterates all my concerns and thoughts about the major changes to the public relations industry. As more and more gen y'ers enter the "business" world, there is going to be less and less use of traditional media. Yet, small pr firms still focus on getting print coverage and most colleges/universities still don't really include courses on web 2.0. Maybe it'll take the folding of a major pub. such as the NYTimes or USA Today for everyone to realize that the pr industry needs to re-focus its media relations strategy.