It's no wonder our generation and others are weary of media and its related fields (i.e. advertising, marketing, public relations). Every time something kind of indie catches on they find a way to exploit it and use it to make a profit. I'm not against finding new innovative ways to market stuff, but I am against trickery and lying. So naturally, I was not happy when I saw this flog stuff come about with Walmart and Edelman. Not sure why Edelmen went about it this way, they have all these great bloggers and pr people working for them now. Hopefully they can come back from this, learn their lesson and do things right next time....

Edelman Reveals Two More Wal-Mart 'Flogs'
by Tom Siebert, Friday, Oct 20, 2006 6:33 AM ET