Tweens Lag Behind Teens In IM, E-Mail
by Erik Sass, Tuesday, Oct 31, 2006 6:00 AM ET

IAB Forms Mobile Group
Mike Shields
OCTOBER 30, 2006 -

Seven In 10 Tweens Surf Web At Home
by Wendy Davis, Friday, Oct 27, 2006 6:00 AM ET

Whirlpool Taps Digitas For Interactive Duties
by Wendy Davis, Friday, Oct 27, 2006 6:00 AM ET

Private conversation is aim of new blog software
Thu Oct 26, 2006 4:08pm ET By Eric Auchard

Wanting Conversation, TV Nets Beef Up Web Presence
The CW, ABC, Others Look for Viewer Feedback Via MySpace, Blogging
By Claire Atkinson and Abbey Klaassen

So I saw Thank You For Smoking this weekend. The woman at blockbuster said it was hilarious. I didn't quite agree...

I'm not sure if my little over a year's worth of work on an anti-tobacco campaign for teens affected my ability or inability to laugh at it, or if it's because I have a problem with the way the main character was portrayed.

I know he was never officially called a publicist/public relations/communications manager/vp/whatever, but anyone remotely involved with the industry knows that's what he was. He was the company spokesperson after all. I was tremendously annoyed that he described his job as "debating" and "convincing" people that their opinions (if they were against smoking) were wrong. And I won't even get into how I felt about him teaching his son how to do the same.

Anyway, back to my point, they made him seem beyond sleazy, like he knew what he was doing was wrong but it didn't really matter to him because he was good at it/got paid well. The same goes for the members of "MOD." Movies like this just keep adding to the stigma a lot of pr people face. Why can't there be a movie that portrays us pr folks as the good buys, not scum bags...

Myth-busters: Four Magazines Point the Way to Gens X and Y
Hats Off to 'Real Simple,' 'Domino,' 'ReadyMade' and 'Every Day with Rachael Ray'
By Jonah Bloom
Published: October 22, 2006

Mobile Customers Like Their Text-Messaging
by Emily Burg, Monday, Oct 23, 2006 5:00 AM ET

MTV Vet Launches Travel Video Site
by Mark Walsh, Monday, Oct 23, 2006 6:00 AM ET

It's no wonder our generation and others are weary of media and its related fields (i.e. advertising, marketing, public relations). Every time something kind of indie catches on they find a way to exploit it and use it to make a profit. I'm not against finding new innovative ways to market stuff, but I am against trickery and lying. So naturally, I was not happy when I saw this flog stuff come about with Walmart and Edelman. Not sure why Edelmen went about it this way, they have all these great bloggers and pr people working for them now. Hopefully they can come back from this, learn their lesson and do things right next time....

Edelman Reveals Two More Wal-Mart 'Flogs'
by Tom Siebert, Friday, Oct 20, 2006 6:33 AM ET

Gen Y Gives Department Stores A Chance For Holidays
by Sarah Mahoney, Thursday, Oct 19, 2006 5:00 AM ET

Music Companies Grab a Share of the YouTube Sale
By ANDREW ROSS SORKIN and JEFF LEEDS
Published: October 19, 2006

Yahoo sees social network sites competing for ads
By Michele Gershberg and Eric Auchard

Timberlake debuts 'Street Sexy' clothes
By SANDY COHEN, AP Entertainment Writer
Wed Oct 18, 3:37 PM ET

More goodies from my newsletter subscriptions....

On The Scent: Teens Prefer Victoria's Secret
by Christine Bittar, Wednesday, Oct 18, 2006 5:00 AM ET

Mobile Banking Services Coming Soon
by Judy Warner, Wednesday, Oct 18, 2006 5:00 AM ET

Battleground for Consoles Moves Online
By JOHN MARKOFF and MATT RICHTEL
Published: October 18, 2006

Yahoo Takes Stake in Nasdaq-Like Ad-Exchange System
Will Begin to Sell Nonpremium Ads Through Right Media Exchange
By Abbey Klaassen

Jay-Z Gets a Marketing Title at Anheuser-Busch
Rapper Named 'Co-Brand Director' for Budweiser Select
By Jeremy Mullman

Tokion Creativity Now Conference

My day is overcast with saddness because I missed this event. I tell you, Florida sucks! But anyway, this conference sounds like it was exactly the type of stuff that I attempt to blog about here. Because I didn't go, I can't give an accurate recap of the events, but this is what the overview says:

Tokion Magazine announces the Fourth Annual Creativity Now Conference, to be held at Cooper Union's historic Great Hall on October 14th and 15th, 2006. This unique symposium will bring together top figures in art, design, fashion, photography, film, new media, publishing and marketing. In the same room for the first time, the people shaping today's popular culture will spend two days exchanging their ideas, methods and inspirations before an audience of 2,000.

Creativity Now will consist of several panel discussions and individual presentations.

A large cross section of the contemporary creative community is expected to attend the conference, which will be open to the public. Creativity Now will be the definitive yearbook of popular culture for 2006.

I'll def. post whatever else I find about this....

More related articles:

On Advertising: Blogs give PR new job
By Eric Pfanner International Herald Tribune


New Age Of Marketing Takes Hold: Companies Worldwide Are Shifting Focus To—And Cashing In On—The Popularity Of Social Networking Websites
by David Whitman

How GoogTube Merger Will Change Online Media and Marketing
By Abbey Klaassen and Gavin O'Malley

NEW YORK (AdAge.com) -- What does Google's $1.65 billion acquisition of YouTube really mean for the future of online video-related media and marketing? That question has been ricocheting around boardrooms, business offices and bar stools throughout the industry since the merger was announced last week. Ad Age asked five highly respected authorities for their take on the landmark deal and its implications for the world of digital advertising. Read or listen to their answers below.

Read the rest here

Okay, so I get about 10 different newsletters everyday on various kinds of topics- mainly media/marketing/brand related and this morning I saw a ton of articles related to new media and youth. I will post links to all topics here and will more than likely comment on my favs later today (I do work people!)....

The FTC Joins The Blogosphere
by Shankar Gupta, Thursday, Oct 12, 2006 6:00 AM ET

Icon Sites Lose Clout With Teens
by Wendy Davis, Thursday, Oct 12, 2006 6:00 AM ET

Pro-Wal-Mart Travel Blog Screeches To A Halt
by Tom Siebert, Thursday, Oct 12, 2006 6:00 AM ET

Survey Measures Opinions Of Youth In The United Arab Emirates On U.S. Business And Corporate Culture—And Paves The Way For Influential PR
by David Whitman

Gen Y Wears The Pants
USA Today

Multitasking, Web-savvy Generation Y (1982-2000) has surpassed the baby boomers as the most influential generation for retailers. New research from online marketer Kelly Mooney, released today at the National Retail Federation, shows that 13- to-21-year-olds influence 81 percent of their families' apparel purchases and 52 percent of their car purchases. At 82 million people, Gen Y is the biggest generation. Its members have strong spending power, and stronger opinions at an early age. According to Mooney's research, nothing turns these young consumers off to a brand more than slow Web sites, a dismissive sales staff and free shipping that takes more than two days. They tend to want merchandise that's cheap (American Apparel) or elite (Diesel); retailers in the middle can get lost. "They are more demanding and more savvy than they feel they're given credit for," Mooney says, so in marketing to them, it's important not to insult their intelligence. They will abandon a Web site that takes longer than 3 seconds to download; on average, they require access to information five times faster than older generations. "They don't distinguish between 'this is the store' and 'this is the Web site,' Mooney says. "Part of the reason Gen Y has such influence over household decisions is because their parents tend to be nonauthoritarian. They value friendships with their kids over discipline, which tends to give them an "equal vote in the look and style of the family." - Read the whole story...

So, I've been giving some more thought into this blog and its topic: Public Relations and Generation Y. Being a member of generation Y and having a love of public relations (and integrated communications) I'm always amazed and impressed when I think about and realize just how much my generation has influenced media and the way we communicate. Gen Y & or echo boomers, are the most diverse generation ever. We're also a lot more aware of current global issues, weary of the corporate world, and are accustomed to instant communication. Everyone would love how to market to us and get our consumer loyalty, but the reality is that very few organizations get it. And that it, is what we love, what makes us- well us. And that's the beauty of it all. We affect the media, marketing, corporations and global communications. Just think of gen Y's more recent contribution to media and marketing: we made myspace and youtube household names, and just about every American knows what an im and text message are. I'm sure there are a million other examples. And to support what I just said read this USA Today article. Really cool to see this in the USA Today and know that I had the exact thought!

Special thanks to Technorati Profile for providing blog search options!

Dot-Com Boom Echoed in Deal to Buy YouTube
October 10, 2006 - New York Times
By ANDREW ROSS SORKIN

A profitless Web site started by three 20-somethings after a late-night dinner party is sold for more than a billion dollars, instantly turning dozens of its employees into paper millionaires. It sounds like a tale from the late 1990’s dot-com bubble, but it happened yesterday.

Google, the online search behemoth, agreed yesterday to pay $1.65 billion in stock for the Web site that came out of that party — YouTube, the video-sharing phenomenon that is the darling of an Internet resurgence known as Web 2.0.

YouTube had been coveted by virtually every big media and technology company, as they seek to tap into a generation of consumers who are viewing 100 million short videos on the site every day. Google is expected to try to make money from YouTube by integrating the site with its search technology and search-based advertising program.

But the purchase price has also invited comparisons to the mind-boggling valuations that were once given to dozens of Silicon Valley companies a decade ago. Like YouTube, those companies were once the Next Big Thing, but some soon folded.

Google, with a market value of $132 billion, can clearly afford to take a gamble with YouTube, but the question remains: How to put a price tag on an unproven business?

Check out the entire article

Hello, and welcome to PRforGeneration Y! As our title suggests, this is a blog for all things related to new school pr. Generation Y's impact on the world has been so great that not only has it changed the way society gets its news, but it's created trends and methods in public relations, advertising and marketing that will last way beyond our years. This blog provides a venue for pr pro's and the general public alike to comment on the happenings of everything media and gen Y related. So feel free to post away!

Stephanie