YouTube Grows Up -- But What Does It Mean?Bob Garfield Explores The Implications of the Video Sharing Revolution
By Bob Garfield

Global Marketing Report: Top 100 Marketers' Media SpendAlso Download 53-Page Global Marketers .pdf
By R. Craig Endicott

176 Newspapers to Form a Partnership With Yahoo By MIGUEL HELFT and STEVE LOHR
Published: November 20, 2006

Ahh, I love this time of year, so many new products, market competition, holiday gifts, etc. so much going on!

Burger King-Branded Foods Heading To Supermarkets
Thursday, Nov 16, 2006 5:00 AM ET

Brand Ambassadors--And Their Blogs--In Big Demand
by Nina M. Lentini, Thursday, Nov 16, 2006 5:00 AM ET

Teen Stores Post Record Sales, Rosy Predictions
by Sarah Mahoney, Thursday, Nov 16, 2006 5:00 AM ET

HBO, AOL Join Forces For New Humor Site
by Wendy Davis, Thursday, Nov 16, 2006 6:00 AM ET

To Combat Rivals Microsoft and Yahoo, AOL Revamps its Instant Messaging with No-Hassle, No-Frills Communication Model
by David Whitman

I walked into an Office Depot yesterday while I was waiting for the next showing of Borat to start and saw Zune for sale. If I hadn't been really bored and walking around the entire store, I would've never seen it. They had it on the bottom shelf all the way on the far right side of the store, and they had little to no, and totally not memorable, advertising/display. My bf picked it up because it reminded him of an iPod. I'm not sure on Zune's marketing strategy. But if they're trying to become a major threat to iPod, I think the last place you'd want to sell it is at Office Depot!! Sorry Office Depot, you do a wonderful job of providing office supplies, but that's just it, which young and trendy "socially" focused consumer goes to Office Depot to buy something other than office supplies (and I'm not even sure if they do that). That's one of the things that appealed about the iPod, you knew it was "special" because you couldn't buy it at your mass retailer (well when it first launched anyway). It wasn't mainstream, it was cool, you'd see a few people on the subway wearing it and it made you curious because you couldn't find it everywhere. I guess the Zune executives figure that because iPods are everywhere they need to take a mass market approach, but I think that something that's promoting social networks and "sharing" should take a look at consumer research and find something more fitting for its target audience.

Teen Study: Seventeen Tops Affluence List
by Lucia Moses

Blogs becoming force in advertising
Fri Nov 10, 2006 7:27pm ET

Two Bloggers Set Up a Web Site To Go Head to Head
By GARY SHAPIRO

A Way Cool Strategy:Toyota's Scion Plans To Sell Fewer Cars
By GINA CHON
November 10, 2006; Page B1

Starbucks' Holiday Viral Effort Doubles as Social Experiment
'Cheer Pass' Tracking Device Looks to Spread Good Deeds and Coffee Message
By Kate MacArthur

Microsoft's Zune Takes 'Social' Tack Against iPod
New Music Player to Focus on Sharing, Paint Apple Device as Gear for Loners
By Beth Synder Bulik and Alice Z. Cuneo

If they market this right and make sure it gets into the right hands, (i.e. the people who can spread viral marketing messages) it could really threat iPod's market share....Worth watching!

WOMMA Issues Blogging Guidelines For Marketers
by Tom Siebert, Friday, Nov 3, 2006 6:00 AM ET

Seriously inspiring!!

America's Best Young Entrepreneurs
Check out 25 smart new businesses from some of the brightest entrepreneurs in the U.S. aged 25 and under
By Jeffrey Gangemi and Douglas MacMillan

Tweens Lag Behind Teens In IM, E-Mail
by Erik Sass, Tuesday, Oct 31, 2006 6:00 AM ET

IAB Forms Mobile Group
Mike Shields
OCTOBER 30, 2006 -

Seven In 10 Tweens Surf Web At Home
by Wendy Davis, Friday, Oct 27, 2006 6:00 AM ET

Whirlpool Taps Digitas For Interactive Duties
by Wendy Davis, Friday, Oct 27, 2006 6:00 AM ET

Private conversation is aim of new blog software
Thu Oct 26, 2006 4:08pm ET By Eric Auchard

Wanting Conversation, TV Nets Beef Up Web Presence
The CW, ABC, Others Look for Viewer Feedback Via MySpace, Blogging
By Claire Atkinson and Abbey Klaassen

So I saw Thank You For Smoking this weekend. The woman at blockbuster said it was hilarious. I didn't quite agree...

I'm not sure if my little over a year's worth of work on an anti-tobacco campaign for teens affected my ability or inability to laugh at it, or if it's because I have a problem with the way the main character was portrayed.

I know he was never officially called a publicist/public relations/communications manager/vp/whatever, but anyone remotely involved with the industry knows that's what he was. He was the company spokesperson after all. I was tremendously annoyed that he described his job as "debating" and "convincing" people that their opinions (if they were against smoking) were wrong. And I won't even get into how I felt about him teaching his son how to do the same.

Anyway, back to my point, they made him seem beyond sleazy, like he knew what he was doing was wrong but it didn't really matter to him because he was good at it/got paid well. The same goes for the members of "MOD." Movies like this just keep adding to the stigma a lot of pr people face. Why can't there be a movie that portrays us pr folks as the good buys, not scum bags...

Myth-busters: Four Magazines Point the Way to Gens X and Y
Hats Off to 'Real Simple,' 'Domino,' 'ReadyMade' and 'Every Day with Rachael Ray'
By Jonah Bloom
Published: October 22, 2006

Mobile Customers Like Their Text-Messaging
by Emily Burg, Monday, Oct 23, 2006 5:00 AM ET

MTV Vet Launches Travel Video Site
by Mark Walsh, Monday, Oct 23, 2006 6:00 AM ET

It's no wonder our generation and others are weary of media and its related fields (i.e. advertising, marketing, public relations). Every time something kind of indie catches on they find a way to exploit it and use it to make a profit. I'm not against finding new innovative ways to market stuff, but I am against trickery and lying. So naturally, I was not happy when I saw this flog stuff come about with Walmart and Edelman. Not sure why Edelmen went about it this way, they have all these great bloggers and pr people working for them now. Hopefully they can come back from this, learn their lesson and do things right next time....

Edelman Reveals Two More Wal-Mart 'Flogs'
by Tom Siebert, Friday, Oct 20, 2006 6:33 AM ET

Gen Y Gives Department Stores A Chance For Holidays
by Sarah Mahoney, Thursday, Oct 19, 2006 5:00 AM ET

Music Companies Grab a Share of the YouTube Sale
By ANDREW ROSS SORKIN and JEFF LEEDS
Published: October 19, 2006

Yahoo sees social network sites competing for ads
By Michele Gershberg and Eric Auchard

Timberlake debuts 'Street Sexy' clothes
By SANDY COHEN, AP Entertainment Writer
Wed Oct 18, 3:37 PM ET

More goodies from my newsletter subscriptions....

On The Scent: Teens Prefer Victoria's Secret
by Christine Bittar, Wednesday, Oct 18, 2006 5:00 AM ET

Mobile Banking Services Coming Soon
by Judy Warner, Wednesday, Oct 18, 2006 5:00 AM ET

Battleground for Consoles Moves Online
By JOHN MARKOFF and MATT RICHTEL
Published: October 18, 2006

Yahoo Takes Stake in Nasdaq-Like Ad-Exchange System
Will Begin to Sell Nonpremium Ads Through Right Media Exchange
By Abbey Klaassen

Jay-Z Gets a Marketing Title at Anheuser-Busch
Rapper Named 'Co-Brand Director' for Budweiser Select
By Jeremy Mullman

Tokion Creativity Now Conference

My day is overcast with saddness because I missed this event. I tell you, Florida sucks! But anyway, this conference sounds like it was exactly the type of stuff that I attempt to blog about here. Because I didn't go, I can't give an accurate recap of the events, but this is what the overview says:

Tokion Magazine announces the Fourth Annual Creativity Now Conference, to be held at Cooper Union's historic Great Hall on October 14th and 15th, 2006. This unique symposium will bring together top figures in art, design, fashion, photography, film, new media, publishing and marketing. In the same room for the first time, the people shaping today's popular culture will spend two days exchanging their ideas, methods and inspirations before an audience of 2,000.

Creativity Now will consist of several panel discussions and individual presentations.

A large cross section of the contemporary creative community is expected to attend the conference, which will be open to the public. Creativity Now will be the definitive yearbook of popular culture for 2006.

I'll def. post whatever else I find about this....

More related articles:

On Advertising: Blogs give PR new job
By Eric Pfanner International Herald Tribune


New Age Of Marketing Takes Hold: Companies Worldwide Are Shifting Focus To—And Cashing In On—The Popularity Of Social Networking Websites
by David Whitman

How GoogTube Merger Will Change Online Media and Marketing
By Abbey Klaassen and Gavin O'Malley

NEW YORK (AdAge.com) -- What does Google's $1.65 billion acquisition of YouTube really mean for the future of online video-related media and marketing? That question has been ricocheting around boardrooms, business offices and bar stools throughout the industry since the merger was announced last week. Ad Age asked five highly respected authorities for their take on the landmark deal and its implications for the world of digital advertising. Read or listen to their answers below.

Read the rest here

Okay, so I get about 10 different newsletters everyday on various kinds of topics- mainly media/marketing/brand related and this morning I saw a ton of articles related to new media and youth. I will post links to all topics here and will more than likely comment on my favs later today (I do work people!)....

The FTC Joins The Blogosphere
by Shankar Gupta, Thursday, Oct 12, 2006 6:00 AM ET

Icon Sites Lose Clout With Teens
by Wendy Davis, Thursday, Oct 12, 2006 6:00 AM ET

Pro-Wal-Mart Travel Blog Screeches To A Halt
by Tom Siebert, Thursday, Oct 12, 2006 6:00 AM ET

Survey Measures Opinions Of Youth In The United Arab Emirates On U.S. Business And Corporate Culture—And Paves The Way For Influential PR
by David Whitman